SEO Matt Cutts
Google’s head of search, recently give answer to a problem relating to rising search rankings in his latest Webmaster facilitate video where a user writes in to ask:
but can smaller sites with superior content ever rank over sites with superior traffic? It’s a vicious circle: A regional or national brick-and-mortar whole has higher traffic, leads to future rank, that leads to higher traffic, for ever and ever.
SEO Matt starts off by disagreeing with the assumption that having a national whole automatically leads to higher traffic and a a lot of sturdy search ranking. That doesn’t unceasingly hold true, as smaller sites square measure usually able to roll out modern content further quickly than lumbering, larger sites. the flexibleness to undertake to thereto typically suggests that having the power to rank higher in search results.
Matt goes on to say that smaller sites with superior content square measure those who end up becoming the web sites. So he points to social networks, and even Google as samples of once little sites that finished up becoming huge as a results of they did a lot of} better an improved job of that focus on user experience and delivering a lot of price.
Whatever area you’re in, Matt says if you’re providing higher improved experience than your incumbents then over time you will expect to give better. You might have to be compelled to bear in mind that usurping an internet web site with a full team square measure powerful if you’re only one person.
Concentrate your efforts on covering niche fine. By your growing you will be able to expand into covering totally different areas of that niche therefore grow even further. SEO Matt refers to the present as a result of the ‘Katamari philosophy.’
If you step back and look at the history of the web you will see many samples of small sites outperforming larger sites by operational harder and doing a a lot of sturdy. He suggests to remain producing good content, that’s one amongst the best ways in which to rank higher.
To hear Matt’s full response see the video below:
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